Why a website is the most cost effective way to promote your business…

In the years we have been in the business of designing websites, we regularly come across companies who are adamant that they do not need a website. The reasons given go like this:

  • we have all the business we need
  • a website is of no use to us because we market ourselves the old fashioned way – face to face
  • we had a website and it didn’t work for us
  • and a lot people see no need for a website simply because they don’t understand what it is and how it works – for the most part these folks are from the pre-internet generation.

It doesn’t take a lot of imagination to see that these are basically the same reasons that were given once upon a time for rejecting steam power, cars, phones, fax machines and yes, computers.  So here are some good reasons why you should have a website and a quality one at that:

In the 1st place websites are not only useful for attracting new business. Your website should be a source of information about your products & services through down-loadable documents, specification sheets, white papers and other valuable up-to-date information for your clients. This service can be provided on a wide-open basis and / or can be set up to allow limited, secure access. We have done this for a number of clients with very good results. It is an indirect way to assist your sales staff when dealing with clients. It’s nice to be able to tell a customer that they can download any relevant info and documents from the website right now. It’s also nice to allow clients to view products, etc. on the website even while talking on the phone with them.  An additional benefit is not having to waste time on faxing and mailing this stuff  every time a client requests it.

In the 2nd place a good website, properly set up and indexed with search engines will generate interest in your products and services and generate inquiries. A poorly designed site on the other hand will turn business away in the same way an old, shabby looking building would not attract visitors. And even if at this point in time you don’t need more business it’s still easier to turn away the excess then to generate new business when you need it.

In the 3rd place if your marketing is of the “get on the phone” and “go to see someone” variety that does not mean a website is useless to you. It’s becoming more and more the norm to have a website. It’s an additional, complementary channel for marketing and projects a corporate image with a direct bearing on how potential clients view your company.

In the 4th place for those who have had websites that didn’t work for them it simply means that the site was not well designed and had one or more of the following problems:

  • poor design and/or disorganized content
  • irrelevant and/or insufficient information
  • it has not been maintained and kept up-to-date
  • it has not been made search engine ready
  • it has not been marketed in other media

And last but not least, a website conveys credibility by giving you an internet presence. This shows potential customers that you are serious about marketing yourself, that you’re taking advantage of new technology and that you’re committed to competing with the rest of the world for their business.